Donating stock benefits you more than preserving the business’s money to fill other needs. When you donate stocks that have increased over time, you have the benefit of claiming that appreciated value of the stock and claim the tax benefit without needing to pay for taxes on that increase. This is possible because tax deductions on charitable donations are the same value as the fair market value of that donation. So, a business is able to claim deductions in full value of the stock at current prices. This tax tip was also talked about in our newsletter; be sure to be reading them, they have great info about being in the know when it comes to being financially mindful of your future. This being said, generosity has moral benefits along with financial benefits.